Friends, Romans, countrymen, lend me your ears; I come to announce that Caesars Palace is in search for the Modern Day Caesar.
Caesars Palace, one of the world’s best known resort-casinos, and GQ, the premier men’s lifestyle magazine, announced today a multi-platform, multi-month search to find the “Modern Day Caesar.” Searching for a man of unparalleled mental and physical agility, style and good looks, one lucky winner will be awarded a prize package that includes a fantasy getaway for four to Caesars Palace in Las Vegas. The “Modern Day Caesar” search is primarily being promoted in the pages of GQ magazine, on-location at Caesars Palace and online at www.gqconnects.com.
From May 23 to July 27, consumers can visit www.gqconnects.com and enter the “Modern Day Caesar” search by submitting a photo and taking the “Modern Day Caesar” quiz. At the conclusion of the entry period, a panel of judges — comprised of representatives from GQ and Caesars Palace — will choose the five finalists. These finalists will be featured in an advertisement within the September 2006 issue of GQ, where consumers will be called upon to vote online for their favorite man. Once the winner is determined, he will be flown to Caesars Palace for a photo shoot to be revealed in GQ’s annual “Man of The Year” issue in December.
In addition to appearing within the pages of GQ, the “Modern Day Caesar” will win: a three-day, two-night stay in luxurious hotel accommodations at Caesars Palace for four, roundtrip airfare for four from a U.S. airport, VIP access to PURE nightclub, dinner for four at RESTAURANT GUY SAVOY Caesars Palace, four spa treatments at The Spa at Caesars Palace, four concert tickets, $500 worth of promotional chips, and a $2,500 gift certificate to The Forum Shops at Caesars Palace.
“Caesars Palace’s worldwide search for the Online Gambling Modern Day Caesar offers the perfect opportunity to celebrate our 40th anniversary,” said Caesars Palace President Gary Selesner. “Both GQ and Caesars Palace represent the ultimate in style and sophistication, and so we look forward to finding the man who embodies the same qualities to carry the title of Caesar. We will roll out the red carpet for the winner and his guests in order to provide them with an unforgettably luxurious and entertaining experience at Caesars Palace.”
About Caesars Palace:
Caesars Palace, a Harrah’s Entertainment resort, is one of the world’s best known resort-casinos celebrating the glory that was Greece and the grandeur that was Rome, in an 85-acre destination location that sets the standard for entertainment, dining and luxury. Reigning at the heart of the Las Vegas Strip, Caesars Palace ranks among the world’s top luxury resorts known for their originality and beauty and features 3,340 hotel guest rooms and suites, 26 unique restaurants and cafes, 4.5-acre Garden of the Gods pools and gardens, world-class health spa and salon services and 240,000 square feet of premium meeting and convention space. Its 4,100-seat Colosseum spotlights world-class entertainers such as Celine Dion, Elton John and Jerry Seinfeld, and sits just steps away from celebrity chef restaurants and The Forum Shops. For more information, visit www.caesarspalace.com or call (702) 731-7110 or (800) 634-6001. Journalists can download news releases and high-resolution photos at media.harrahs.com.
About GQ magazine:
GQ is America’s premier men’s lifestyle magazine with a monthly readership of more than 5.5 million readers. In addition to being the personal style authority for men, GQ has been widely recognized for reporting some of the most important news and pressing issues of the day. In 2005, Advertising Age honored GQ with a position on its annual “A List.” The magazine is part of Conde Nast Publications, Inc.