Friends, Romans, countrymen, lend me your ears; I come to announce that Caesars Palace is in search for the Modern Day Caesar.
Caesars Palace, one of the world’s best known resort-casinos, and GQ, the premier men’s lifestyle magazine, announced today a multi-platform, multi-month search to find the “Modern Day Caesar.” Searching for a man of unparalleled mental and physical agility, style and good looks, one lucky winner will be awarded a prize package that includes a fantasy getaway for four to Caesars Palace in Las Vegas. The “Modern Day Caesar” search is primarily being promoted in the pages of GQ magazine, on-location at Caesars Palace and online at www.gqconnects.com.
From May 23 to July 27, consumers can visit www.gqconnects.com and enter the “Modern Day Caesar” search by submitting a photo and taking the “Modern Day Caesar” quiz. At the conclusion of the entry period, a panel of judges — comprised of representatives from GQ and Caesars Palace — will choose the five finalists. These finalists will be featured in an advertisement within the September 2006 issue of GQ, where consumers will be called upon to vote online for their favorite man. Once the winner is determined, he will be flown to Caesars Palace for a photo shoot to be revealed in GQ’s annual “Man of The Year” issue in December.
In addition to appearing within the pages of GQ, the “Modern Day Caesar” will win: a three-day, two-night stay in luxurious hotel accommodations at Caesars Palace for four, roundtrip airfare for four from a U.S. airport, VIP access to PURE nightclub, dinner for four at RESTAURANT GUY SAVOY Caesars Palace, four spa treatments at The Spa at Caesars Palace, four concert tickets, $500 worth of promotional chips, and a $2,500 gift certificate to The Forum …